Dear celebrities: No.

Please, stop. Listen to your publicists, they’re not just giving you PR advice, they’re stopping you from being earth-shakingly stupid.

Stop retweeting the home address of George Zimmerman’s parents. Or anyone else’s home address.

People who become famous, or popular, should be well aware that a portion of the people who listen to them are…let’s be polite and call them “lacking in judgment”. Saying fans are crazy might set the crazy people against me, and I can’t have that. So when you tweet out the phone number, email address, home address of someone you’ve got a beef with, or the parents of somebody, you’re putting those people in actual danger.

I’m talking to you, Roseanne Barr. Spike Lee. Michelle Malkin. Whatever your beef – political, moral, whatever – you don’t want to be the cause of someone coming to harm. When your followers number in the hundreds of thousands, guess what? Some of them will be armed and angry and not fully connected with reality.

Calling people names and spouting opinions, go nuts. That’s what we’re all about. But stop threatening people – it doesn’t just make you look like an asshole, it puts people in actual danger. Stop it.

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Maricopa County’s Delightful Anachronism

Hahahahahahahahahahahahaha*snort*hahahaha*snortgasp*hahahahahahahaha

Oh, Joe Arpaio, you old cutie. I think it’s delightful that Maricopa County has an actual, living relic from the ‘50’s for a Sheriff. For those of you who aren’t familiar with Sheriff Joe, he’s been the sheriff in Maricopa County (let’s just say Phoenix) Arizona since the Paleolithic age. He started getting national attention when stories came out about pink undies for prisoners – see, Joe doesn’t see jail as rehabilitation, he sees it as punishment. So he does everything he can to make it uncomfortable and humiliating. The prisoners spend a lot of time working – picking up litter, painting, roadwork, stuff like that. If anyone thinks that Joe isn’t going to have a Shawshank Redemption like exposure of skimming and kickbacks before he retires, well…I’ve got some oceanfront property to sell you. In Maricopa County.

Of course, he’s also a racist, misogynistic butthole, a bully, and loves to be loud, confrontational, and threatening. Full of bluster. The modern Republican party looooooves him. He’s all about getting rid of illegals, and he’ll happily pursue racial profiling (when Arizona passed their “Have your ID ready, goddamn Mexicans!” law, nobody was more loudly happy about it than Joe). Did I mention that he makes Republicans positively swoony? Honestly, the man would be completely in his element in early 1960’s Mississippi.

And he doesn’t like President Obama. So apparently he’s got so much free time that he can lead an investigation into Obama’s birth certificate! Because seriously? You can never have too much crazy. They’ve decided there should be a Congressional investigation into what they are convinced is his forged birth certificate.

If you’re unsure what side of this issue to believe, use Occam’s razor – some people say it’s about eliminating all possible ideas, and you’re left with the impossible (which is one possible outcome), but really what it comes down to is if you’ve got multiple possibilities, the simplest one is usually correct. So, here are your options:

  • Obama was born in Hawaii, and the local paper ran the announcement of his birth. His father was from Kenya and was a pretty absentee dad, he lived around the world – exposing him to a lot of cultural ideas during his formative years, attended Harvard, became a community activist and Constitutional professor in Chicago, proved to be a remarkable public speaker and adept politician, and people around America, tired of divisive and occasionally embarrassing politics from the right, elected him as President. Upon questioning about his birth certificate, multiple state officials in Hawaii explained the state law and procedures around Hawaii birth certificates, and verified that he is, indeed, an American citizen who was born in their state.
  • OR. Obama was born in Kenya. Having decided that he would be the President who would finally overthrow America in 44 years, the Hawaii papers were given a fake announcement to run to set the stage (but no one thought to produce a birth certificate at that time). He was raised in a Madrassa in Indonesia AND also raised in Kenya (apparently carefully taught to have a nondescript, laid-back American accent in his perfect English). Steeped in socialist politics and his Muslim religion, he has been prepared to destroy America from within. His extensive contacts with the most radical elements on the left, who somehow have unbelievable power during the era of Nixon, Ford, Reagan and Bush, provided him the contacts and access to immense funding to ensure that his election will be bought in 2008. During his time as a “community activist”, he became a devout member of a radical left socialist Christian sect in addition to remaining a committed Muslim. When people like Orly Taitz, an unknown, unsuccessful and slightly unhinged Israeli attorney living in California uncovered this extensive plot and demanded his birth certificate, he used the power of the conspiracy to produce a fake birth certificate. Hawaiian officials, terrified of their new Muslim overlords, lied to the public repeatedly about the veracity of his citizenship. This fake birth certificate has now been exposed by an aging sheriff in Arizona and a coterie of volunteer attorneys with, they assure you, no political ax to grind.

I dunno. You decide which seems more likely.

I have to say, this was my favorite bit:

He and Zullo repeatedly said they were not accusing the president of impropriety. “Mr. President,” Arpaio said, “please come up with some other information … and then everybody will go away.”

Yup. I remember when they were saying “Just show us the birth certificate, and all this will go away.” Who knew that they wouldn’t accept the birth certificate? Who could have guessed? So surprising! And they’re definitely not accusing the President of impropriety – just saying that his birth certificate, which he produced to verify his citizenship and legitimacy as President, is a fraud that warrants both a Congressional and criminal investigation.

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The Invisible Hand

Hello, faithful readers. I know, I know, I’ve been gone forever and a day, and before that I was all marketing blah blah online dating blah and social media blah blah. Sue me, I was trying a new direction that hasn’t panned out. It just isn’t…me. So back to politics and religion and the media and occasionally bitching about prudery and then also stuff about my awesome life.

Today, I want to talk about the coming consumer-driven market correction.

At the heart of the Occupy Wall Street movement is a boiling-over frustration with a broken political and economic system. The American economy is designed to work only for corporations. Let’s look at banking first. The more money one has, the more you get; the less you have, the more you pay – I have little money, so I pay high fees at the bank for the privilege of them safeguarding my meager holdings. The more money I personally possess, the less it costs me to have it – not just in percentages, but in actual dollars. Reach a certain level at a bank, and monthly fees, debit card fees, services fees – all these are a thing of your past. In one light, this absolutely rewards frugality, saving, careful money stewardship, and loyalty. In another, it rewards rewards. You have little money – give us some more. You have lots of money – here is some more.

Continue reading

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Is Social Media Ruining Relationships? Or Saving the World?!

Social Media has begun to define our communications, with Friendster giving way to MySpace, which begat Facebook unto which Twitter was hurled, etc. etc., each new tool expanding the reach and penetration of our friends into our lives, and vice versa. The rise of smartphones and other mobile devices has allowed Social Media to simply explode. Now we spend our days emailing, texting, Facebooking, tweeting, blipping, posting, Formspringing, checking in, tumblr..um…ing. It seems as though no action, thought, or location is unworthy of sharing with our friends and followers. But, the question is asked by those resistant to the change: Aren’t you sacrificing "real" interaction for all this tweeting? What about talking to "real" people, having "real" conversations? The media, despite occasional forays into acknowledging (and then overblowing) the power of Social Media – as in the Egyptian uprising – largely signs onto the doubter’s point of view. Every slow news day has some article saying that 1 in 7 divorces is "caused" by Facebook, or people who use social media are "lonelier", or highlighting some tragedy that involved someone with a Facebook account or Tweeted their suicide.

At first blush, this seem to be a fair question. I do spend a lot of time on Facebook and Twitter, and I’m a computer guy – I prefer not to do the bulk of my tweeting from a smartphone. Am I sacrificing relationships? But ultimately, I think this is all silly, and frankly missing the point.

While it’s certainly sad to see someone end their life, and the sadness is acute when done so in a public way – would they have not done so without Twitter? Were suicides less common before people had a way to share it in real time? Are divorces one-seventh more frequent now that spouses can discover infidelity through one ill-timed comment on a wall? And to take the other side and address the "Social Media is a revolution in how people communicate" side…how so? The Egyptian and Iranian revolutions were organized, in part, on Twitter – does this mean they wouldn’t have happened without Twitter?

Look, Social Media is one thing and one thing only: a new tool in the communication arsenal. That’s all it is. It has its strong points and weak points. It has made some things easier, some things harder. It has provided some new ways to do old things. It may, in a small sense, have changed "how" we communicate, but it has not changed the fundamental process.

We are social beings – we like to communicate with one another. We share our day, meals we enjoyed, good ideas, jokes, banter, and yes, flirting and sex talk. This has its strong points and weak points – our social nature is behind our propensity for infidelity, for example. It’s also behind our ability to come together to fight against an oppressor. Without people gathering in taverns to talk and gripe about King George, the founding fathers would have had no standing to do what they ultimately did.

Over the years, we’ve found new ways to do this – Gutenberg gave us the printing press, allowing the first true mass communications (I think the ancient Greeks, Romans and Egyptians would argue this point, but I’m standing my ground). Newspapers were at one point as astonishing an innovation as Twitter. Telegraph, telephones, cell phones, the internet – at one point, these all were new avenues for doing something as old as language: communication. It allowed us to share more information, with more people, more quickly.

And each new communication tool has provided a new way to do basic things – send a love letter, tell a story, complain, make announcements. And as these means of communication have gotten more personal, we’ve found new ways to find information about each other – the jilted spouse finding a love letter or telegraph accidentally left out became the jilted spouse finding a strange number on the cell phone bill, who became the jilted spouse finding a careless posting on their wife or husband’s Facebook wall. Was the first divorce caused by pen or paper? Were divorces in the early ’90′s caused by cell phones? No. And by the same token, Facebook has "caused" zero relationships to end. Social Media has "caused" zero revolutions.

All that is new is our means of sharing and discovery. As we learn to integrate more, and more diverse, forms of communication, we are in fact becoming *more* connected with our fellow traveler. Twitter users are finding their circle expanding to include people they would never have met otherwise – cheerleaders in Texas befriending authors in Minnesota through unexpected common interests, singles finding new ways to connect with other singles around the world. Facebook has allowed people to connect with people they had long since lost touch with, rebuilding networks and forging new ones. Foursquare allows people to share favorite local haunts and find people who share their love for, say, Slurpees.

Social Media is an amazing step in the evolution of communication, and it is certainly having its effect on "traditional" media. Its effect is being felt in relationships (how many of us have "dated" on Twitter? Raise your hands…), friendships, and bringing new twists to the things we share and the way we share them. It is, of course, having an effect on marketing as well, and that evolution is still very much in progress – truthfully, no one knows if they’re doing it right. Even the best "social media marketers" are just feeling their way along, just as politicians were feeling their way around the internet in 2004 before starting to harness it in 2008. (It’s important to note, while Howard Dean and Barack Obama redefined how the internet is used in campaigning, they still held rallies and knocked on doors – nothing actually changed but their reach)

so please, you guys. Stop. Stop trying to blame Social Media for this or that. Stop trying to credit Social Media with changing the world. It is doing nothing of the sort. It’s just humans finding a new way to be heard, and that? Well, that is as old as us.

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The painful dichotomy of justice

Last night, we all learned that after ten years, Osama bin Laden had finally been killed – “brought to justice,” in the cliched terms of the equally cliché War on TerAmericans celebrate the death of bin Ladenror. Twitter was…well, all atwitter about the news, which broke first on that very platform, once again beating the media outlets to the punch (and ensuring that the next time Twitter has some wild-ass rumor explode, it will be unquestioningly accepted as truth – a lesson the twitterverse never seems to learn). And within an hour, celebrations were breaking out across the country. At a Phillies/Mets game, outside the White House, in Times Square – people waving flags, jubilantly holding up a finger or victory sign, and chants of “USA! USA! USA!” rang out spontaneously. Towns across the country reported outbreaks of fireworks.

I, too, was enjoying the evening and the news. Retweeting profound/important/funny tweets, reading whatever I could find on it, and just generally glad that this mass murderer had finally Palestinians celebrate 9/11met his deserved end. But when CNN cut to a shot of the crowd outside the White House, I was stopped in my tracks. Watching this crowd chanting, singing, arms with victory signs thrust skyward, waving flags, the joy and glee on their faces…I couldn’t help but think back to how outraged we were on 9/11 when footage of celebrations in Palestine and elsewhere in the Islamic world were aired – crowds chanting, singing, victory signs, flags, joy, glee. It was the same scene, reversed. The joy, seen in this new light, felt inappropriate and sad, if not repugnant.

This response, and the propriety of it, are of course being hotly debated on Facebook today, and I’m sure the media will pick up on it and make it issue one dividing the political parties, as they are wont to do. But it truly is worth discussion, and in fact requires examination. Why did we respond this way? Was it the right response? How should we feel, and how should we express that?

There is, of course, no answer to these questions. How should we express it? How should we feel? That’s too personal. We have the right to feel and express our feelings any way that works for us, within reason of course (we lack the right to burn down a mosque in celebration). But the right to do something doesn’t make it, in the word’s other sense, “right”. And to understand this, we need to step back to September 11th, and the response of Muslims celebrating our tragic loss.

Context

What happened on September 11th didn’t come out of nowhere; it wasn’t something that couldn’t have been predicted, nor was it done because someone “hated our freedoms”, or any such nonsense. There’s no point enumerating every claim of al Qaida or listing all the perceived wrongs done to the Islamic world by America, but suffice to say a perception exists, backed up by some fact, that there has been a negative impact on the Middle East due to America’s foreign policy. The amount of aid given to Israel is often pointed to, CIA or military support for unpopular leaders in the region, and in various military actions, the loss of Muslim life is often laid at the feet of America – often wrongly, but sometimes with truth.

The nations and people who hold this perception are largely unable to fight back against any real or imagined threat, and are rarely welcomed to the table to seek diplomatic redress, and so feel helpless, threatened, and injured without cause by a country that seems, to them, to be bent on empire. And just as we often see them as a single unified bloc of religious zealots, so they see us. While we laugh at Glenn Beck’s “caliphate clues”, they see the same types of “clues” telling them we’re trying to destroy their religion and replace it with ours (the evangelical missions that are often in the area, btw, are no help in dispelling this notion).

This is a very truncated, simplistic explanation of the Islamic world’s view of America prior to 9/11, and I’m admittedly leaving out some of the kooky “Satan” stuff that their actual zealots were pushing (and continue to push). Whether it’s right or not is beside the point. Whether their perception was/is based in total fact is beside the point. The point is, this is how we were viewed on September 11th.

Reaction

So, in that light, celebrations by Muslims in the Middle East on September 11th begin to make sense. Like we did last night, they felt that some measure of justice had been done to a country that had been directly and indirectly responsible for the deaths of many thousands of their people. In their eyes, the attacks on the towers in Manhattan weren’t a murder of thousands of innocent people, it was a justified attack inside a country with whom they were at war – and remember, Osama bin Laden had indeed declared war on the United States long before the attacks that day. It wasn’t an unprovoked attack, it was a retaliatory strike. It was a response to American involvement in Beirut, Iraq, Iran, Israel, Palestine…the list goes on.They were the good guys, and justice had been done.

Anger

But how were their celebrations received here? What about our perceptions? We had just suffered a tragedy unlike anything we’d dealt with before. Our loss and anger was profound, and seeing those celebrations was a thunderbolt to our national psyche, adding insult to the injury we were still attempting to process. We were the good guys, why did they do this? And how dare they celebrate our pain?

I don’t know about you, but I still vividly recall my anger that day. And especially the indignant rage I felt, watching their celebrations. Nor have I forgotten my outrage at seeing our citizens – whether soldiers, mercenaries, missionaries or members of the media – abused, dragged through streets, set afire, decapitated.

So Now What?

I am largely in favor of peace and non-violence, but I have always supported our military action in Afghanistan. The people who attacked us were based there. And I never believed there was any possibility bin Laden would be captured alive, and I’ve never been sorry for a moment for the fate he would, and eventually did, face. Vengeance aside, from a national security standpoint he couldn’t be allowed to come to trial and continue wielding his power from a prison cell. And I’m not sorry now that it’s happened. My views on peace and non-violence allow room for some people to, no matter how bad it may sound, get what’s coming to them. For my peaceful readers, at least give me some grace by knowing it takes bin Laden-level evil to cross that line for me.

But when I saw the celebrations last night, I thought…aren’t we better than this? Aren’t we better than them, those people who so dishonored our dead? Must we dishonor theirs? At the same time, I see in the faces of my fellow Americans the same thought Palestinians had on September 11th – we are the good guys, and justice has been done.

I think there is no clear answer. Intellectual issues are often, for any human, overshadowed by emotion. And there is no question that this is an emotional time for the entire world, just as September 11th was emotional. I believe, ultimately, that there is no “must” or “should” about it. The best we can do is try to understand, accept, and know that there is always another view – another perception, another way of seeing our actions.

I was happy to hear of bin Laden’s death, and if I was in DC, probably would have joined the crowd celebrating outside the White House. But on sober reflection, I hope people are prepared to not be surprised when the Islamic world is…not entirely appreciative of our reaction to this event. The death of bin Laden will provoke some calls for retaliation, but ultimately most Muslims want this nonsense to end as much as we do – those calls will come from the usual cadre of zealots and wackadoos, and frankly I don’t think their recruitment would be helped.

But I do wonder if the images of our celebrations might not help their recruitment. Just as Christians, if you look at it religiously, or Americans if you look at it as a nation, may disagree with someone inside their group, they still don’t appreciate someone outside the group bringing harm to that someone and then celebrating it.

Blame America First Crowd?

Yeah, I know. Many conservatives will read this, or anything questioning our actions or taking a thoughtful look at the underpinnings of the September 11th attacks, and see only an America-hatin’ blame America first terrorist sympathizer, who thinks we got what we deserved. That’s okay. If you’re dim enough to think that, you haven’t read all the way through this anyway. But the reality is, it isn’t about blaming America. It’s about understanding and trying to find a different way, trying to find a way to prevent this from happening again and again.

Reality is a bitch. We don’t always look our best. The bad guy isn’t always evil – sometimes just misunderstood, or stupid, or just broken. Grey areas reign supreme in reality, and that makes it hard for us; humans crave black and white. September 11th was a heinous crime, and we didn’t deserve it – but we have to understand where it came from to prevent a repeat. We are a nation of immense heart and – to quote George Bush’s favorite term – resolve. But we can and should also be a wise nation. And wisdom requires understanding and facing perception, and constantly seeking to improve.

Simply chanting USA! USA! and repeating that we’re the best nation on earth isn’t improvement. It’s exceptionalism, which is too often the enemy of improvement, and always the enemy of wisdom.

Yesterday brought us good news. But we can do better.

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Your Social Media Job Listing Matters

As part of my job search, I from time to time encounter companies looking for Social Media Managers (Brand Managers, Online Content Directors…every company has a name for it) with 7+ years of experience using social media to build a brand. At first, this amused me – Facebook is seven years old, Twitter just had its fifth birthday…social media as a job hasn’t existed for more than four years, with few exceptions. But as I’m getting deeper into the job search and refining what I’m looking for, my view has changed. I no longer bother applying for jobs like this, because there is no hope of success with that company, even if I got the job.

There really are only two reasons to ask for that much social media experience. As my friend Chris points out, a company might want someone who can appeal to people in their 20′s who have been using social media since MySpace’s glory days. This makes sense, but a company that is (or is trying to be) cool should probably be savvy enough to specify that this is what they’re looking for. If nothing else, it would help weed out the desperate 40-something marketers who inevitably apply for these jobs, and make HR’s job that much easier.

Example? Look at this nugget that I just found:

Ideal candidate will have around 5 years of social media experience, with around 3 years in a management experience. Must thoroughly understand YouTube, Facebook, Flickr, Twitter, Wikis and blogging and have worked with Google Analytics and Social Media Dashboards. Strong writing skills are required. Experience with community moderation is a plus.

The other reason is, I think, the primary cause of such job listings. A company just flat out doesn’t get it. They’ve accepted that social media is part of the business landscape, they’ve decided they need someone to manage it for them, but rather than take a little time to learn about the landscape and understand what they really need.

And this is why I don’t spend time pursuing a job that lists 7+ years of social media experience as a requirement. I have made serious changes in my life, with the express point of not settling. I’m here to pursue my passions, and I intend to be good at what I do. And I certainly don’t plan to accept working someplace where my talents aren’t put to good use and I’m not happy, just so I can say I have a paycheck. (well…depends on the paycheck, right?) Signing on with, or even following the interview process with a company that doesn’t understand the most basic landscape of what I do is a waste of my time and energy. I enjoy teaching people about social media, don’t get me wrong. But if a company doesn’t get it, and shows to this level that they didn’t try to get it, how much time should I spend trying to help them get it, just so I can get a job? Would my talent and effort not be better spent pursuing companies that know what they want, just as I know what I want, and do what a job search is really about: finding the right match?

I tweeted about this today, and was surprised at the response. It seems a lot of people feel strongly that I’m in the wrong, and I’m willing to hear about that – so please, comment, let me know what you think, and if I’m wrong, convince me! I’m all ears!

And for the record? This is why you throw your thoughts out on Twitter. Echo chambers are no fun – I may not change my mind when you disagree with me, but occasionally hitting a hot button that gets people thinking and talking is exactly where social media shines.

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The value of connections

I recently, after 21 years, loaded up the Jeep and put Seattle in my rearview mirror for good, to begin a new chapter of my life in L.A.. This is a little nerve-wracking, but every second of it has been worth it so far. As I’ve told friends, there are a million things that could go wrong, a thousand that will, and I’m on board for every one of them. Of course, I’m more looking forward to the things that will go right, but hey…if you can’t face the reality that in any big change, things are going to go wrong? You’re in for a rough ride and a lot of disappointments!

The interesting thing that has come to light over the last 10 or so days of frantic packing and endless going-away parties is the depth and value of my connections – in L.A. and Seattle. In L.A., my number of friends is small, but the value is great. There are folks I can turn to for info on neighborhoods, best places to shop, folks who can help with job advice and networking, and people who would just plain join me for a beer after a crappy day. In Seattle, I’ve been amazed at the sheer number of people who came out of the woodwork!

Friends from work, friends from old jobs, friends from campaigns – in some cases, I saw people I hadn’t seen in years. It was nice to feel as though I left a mark on the city, even though my time there wasn’t what I’d hoped it would be. And it let me leave town feeling good about my decision. I wasn’t running from a sense of loneliness or running away from anything, or leaving in some sort of snit. I left feeling loved, and like I had a place to return to if things went wrong.

The value of that is inestimable. How can you possibly put words to the feeling of knowing that people who you’ve held in high regard have felt the same about you? It was, at times, a bit overwhelming, but allowed me to leave Seattle with a nice sense of missing people, instead of a bitter “good riddance” feeling, which I’d been dreading, to be honest.

Another thing that leapt out at me is the amount of new friends I have. I lived in Seattle for 21 years (early July, 1990 to March 8, 2011), and made more friends in the last year than I did in the previous 20 combined. Part of that is coming out of my own shell, and a lot of it (including the shedding of my shell) is due to meeting and embracing the Connector. Let me explain a bit.

I met my L.A. friends, in toto, on Twitter. I’ve met them all IRL (in real life for the uninitiated), but Twitter is where I’ve gotten to know them. I’ve gained new and dear friends in Denver, Canada (Yes, I know that’s not a city, bear with me), New York…all over. Some I’ve met IRL, some not. I’ve come to know professional athletes as actual people, and even meet them IRL, and consider them friends. And, for all its flaws, I owe these friends 100% to the existence of Twitter. Twitter allows you to reach people who would under no other circumstances come to be in your world. Perhaps they’ve no reason to acknowledge or meet you, they’re in a different city where you won’t go, or maybe they’re just someone you normally wouldn’t talk to (and vice versa). Twitter lets you reach into the world in a completely unique way, zeroing in on your passion, tracking those people who are unexpectedly like-minded, and getting to know them (and they, you).

(An aside: All social media is like this, but each in their own unique way, and with their own unique strengths and weaknesses.)

Connector is like a living Twitter. She knows, from all appearances, everyone. And she embraces them unambiguously, un-self consciously, and without reservation. Meaning all these people from different walks of life who would otherwise never encounter one another are brought into her sphere, as though her personality has its own gravity, and from there meet one another within that sphere of unambiguous acceptance. It’s a truly rare and beautiful thing. And just as I owe the breadth of my new online friends to Twitter, I owe the depth of my new IRL friends to the Connector.

These connections, and the ability to make them – they are what allow me to take the chance I am taking. My success or failure in this new chapter of my life will hinge entirely on my ability to expand, learn from, and enrich existing connections, and most importantly, to create new ones. And I am entirely optimistic about my chances of success.

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5 Reasons to Stop Making Lists

Actually, no – I won’t give five anythings. But please, oh please, my marketing and social media friends: enough with the lists! 5 Things You Need to Write About. 7 Tips For Facebook. 10 Social Media Tools.

It’s just a shameless trick to drive traffic to your site. Stop it. The tricks, tips and tools are invariably things that are either obvious and well known, and/or could have and should have been presented in a better fashion.

What bothers me the most about this, I think, is that often the people guilty of committing this sin are people who do have something useful to add. It’s one thing if someone doesn’t really have the tools to inform their reader and resorts to this – that’s just a case of someone with limited skills doing what they have to do. But reading a list put together by someone with obvious skills and something to actually pass on to their reader – it’s sad. It feels like something tossed off with no thought and no effort.

You must ask yourself, what am I really bringing to the (I shudder to use this cliched word) conversation? Am I contributing? Or just filling space? If social media is going to be part of the new media and business landscape, it can’t simply devolve into mindless lists and retweeting of one another, or we risk turning this powerful tool into an online, real-time version of US Weekly. Or providing even less value, an echo chamber.

There is too much potential in social media for it to be wasted with this sort of dime-store philosophizing. Use your platform for good! Bring your skills out into the light and let them shine! Don’t hide behind the easy formulations; build your content thoughtfully and make it strong.

Your readers are depending on you.

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Job hunting – what’s the plan?

As my job ended on Monday, I found myself faced with fear, relief, challenge and opportunity. What will I do? Where will I go? I’m so glad to be out of that job, but what now?! What if I can’t find a job? I’ve been wanting to move to LA for several months now, so I can finally make that happen. But the questions…there are so many!

I spent the first couple days diligently staying focused on the task at hand. Up at 8am, filling out unemployment paperwork, reading tips on cover letters, finding jobs to apply for. But there was no real plan, other than “I must be looking for a job at all times”. Writer? Sure! Sales? Okay! Call Center Operator? Why not! On Wednesday, I had a lengthy dream in which I defended Obama’s budget, resulting in my feeling like a geek when I woke up. I texted a friend about this oddball dream, and her response was “Go back into politics”. Well, that’s all I needed to hear! I was off and running for a political job!

But later that day, I finally slowed down and took stock of my situation. I just left a job I hated. I did not want to be doing what I was doing, in the company I was in, and felt my skills were woefully underutilized. I was excited about this opportunity to improve my situation, yet here I was flitting about the job scene, hurling resumes at whichever job seemed shiny at the moment. I had not yet put any thought into what I want to do. What makes me happy. Using my skills!

So, while I have applied for a couple jobs since that point, much more of my time has been spent simply thinking. Beginning the process of organizing my thoughts, my hopes, my passions. Next week is the week of written self-reflection and lists!

First step: What are my passions? Politics, obviously, is one. I think about it, write about it, talk about it. Non-profit work, especially anything related to early childhood education. And in the random department: track and field. High school, college, pro. I would do anything to write about track for a living.

Next step: What do I want to do within those passions? Here it gets trickier, right? Do I manage campaigns? Handle communications? Be a muckraking gadfly? So many options. Do I focus on working at Boys and Girls clubs, putting my skills to work? Other educational non-profits? What do I do for them – PR, fundraising, mentoring? Do I coach track, write for free until I’m noticed, or hassle the USATF for a job? This step is going to be the most difficult to nail down, because there are a plethora of options.

And next: How do I get these jobs? What is realistic? Writing for track is least likely – it’s a niche within a niche, and the money isn’t great for those who are lucky enough to write for a living (although the travel is amazing). Do my qualifications match what I perceive to be my skillset? Can I sell myself to a hiring manager? What am I really worth? (That’s a tough one!)

And on it will go. There are more steps, and I’m sure anger, grief, acceptance, and hopelessness will all rear their heads from time to time as well. I plan to move to LA in the first couple weeks of March, and I want to have a plan, a real plan, in place before I get there. Because job hunting without a plan, my friends, is just asking to repeat the same old unhappy situation again and again.

And that is not a plan I can agree to.

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Perception is everything!

It’s been an interesting week in marketing – something I don’t write about much, but which I’m focused on quite a bit. Google accused Bing of “cheating” and essentially stealing their search results, Kenneth Cole tried to turn the Egypt protests into a money-making opportunity, and Groupon ran a Super Bowl ad referencing Tibet that upset some folks. The reactions to each are a great lesson in how important perception is to your brand.

First a disclaimer: I work at Microsoft. I have no connection with Bing, and less technical skills than you’d think (my job is thoroughly non-technical), so my understanding of the technology behind search is limited. My opinions here are my own, and I’m not getting into the details – I’m focusing on the perception aspect alone.

The story behind the Google-Bing kerfuffle is pretty basic – Google search results showed up in Bing search results. Google did a “sting” to prove it, went public, and got some press. Bing issued a statement which said, in essence, “Yeah, we do that. So what? It’s how search works.” I won’t go into the technology (because I don’t understand it), but basically, if a page is searched and clicked on, the search engines track that, and add it into their search results. Bing eventually showed that Google is doing the same thing, and in the search world, the issue seems to have mostly been settled as a non-issue. But in the non-search world, Microsoft took a hit. Why?

Perception. Microsoft is still dealing with some negative perception issues lingering from the antitrust years. Google still has lots of positive perception, although that’s beginning to shift as they become a larger, more aggressive corporation. So when Google levied an accusation, many people simply heard it and assumed it was true. These people have either not heard the rest of the story or are unswayed by it. The longstanding negative perception of Microsoft is simply stuck in their brain.

Kenneth Cole has a different issue. Not necessarily a bad perception, but not a good one, either. So when he sent a very ill-advised tweet out looking to make a buck off of oppressed people, the reaction was swift and intense. He was mocked, forced to apologize and delete the tweet, people were angry, and the online world was seemingly out for blood. Even his apology did him no good, as it was considered too little, too late, and insincere. The damage was done. His lack of goodwill ended up hurting him.

Groupon did, essentially, the same thing with their Tibet ad, but the response was muted. They have certainly dealt with their share of outrage, but people have been much more willing to laugh it off as an obvious joke. And when they issued an explanation today on Monday, there were people willing to accept that explanation. Not all, of course, but certainly more than Kenneth Cole got, and he actually apologized! The difference?

Perception, again. Groupon has great public perception. They’re seen as a good company that does good things, so they had a cushion of goodwill when they made a blunder on an enormous stage.

Let there be no mistake – every bit of goodwill that you can build with your customers and potential customers matters. Because there will be mistakes and missteps. Competitors will try to make you look bad. Something can go wrong at any time. And that cushion can be the difference between a decade, a year, or a week of rebuilding trust with the public.

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